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Premium Properties & Development
6536 Telegraph Avenue
Suite A201
Oakland, CA 94609
510.594.0794 Phone
510.594.2594 Fax
Open Monday - Friday
9:30 am - 5:30 pm
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About Us
Premium Properties was founded with the mission to provide
absolutely premium service to both its clients and customers. This boutique firm is relatively small, but has an enormous breadth of expertise. The company specializes in property management and leasing, as well as brokerage and development. In addition, the two partners are avid investors in the Berkeley/Oakland real estate market.
Sam Sorokin, Managing Partner & Broker
sam@premiumpd.com
Sam, a bay area native, has spent most of his career working in real estate. His experience includes: sales, financing, leasing and property management. A true entrepreneur, he started his first company, Rental Solutions, while attending university. This real estate brokerage helped busy professionals, students and corporations physically locate quality rentals. This company grew into a thriving organization of four locations and forty employees, servicing hundreds of property owners and tenants each year.
While running the company Sam, became an expert in the rental market and grew to understand the vital relationship between property owners and tenants. He served as an expert witness for numerous court cases and was elected as a Commissioner on Berkeley's Rent Board. There he served four years attempting to bring moderation to Berkeley Rent Control Ordinance.
In 1999, after eight years of operating Rental Solutions, Sam decided that it was time to sell the company and pursue other career opportunities. A logical next step was to pursue his Master's degree in business administration. While attending grad school he further sharpened his skills, gained a broader understanding of business, and met many truly amazing people.
Upon retuning to the Bay Area, he decided to open Premium Properties & Development with his wife and partner, Iris to offer a much-needed class of service to the industry. He hopes that he will develop a preferred brand in property management that both tenants and property owners will appreciate. The development wing will also give him an avenue to explore adding additional quality residential and retail space to the East Bay. In 2006, Sam completed his first project, The Southside Lofts & Retail, a mixed-use development on Telegraph Avenue in Berkeley, former home of Milt's Coin Operated Laundry.
Sam holds a B.S. from U.C. Berkeley in business administration with a minor in city planning, an M.B.A. with distinction from the University of Michigan Business School, and a Real Estate Broker's License.
Craig Beckerman, Partner & Real Estate Broker
craig@premiumpd.com
Craig is a long time Berkeley - Oakland resident who moved to the area after graduating from U.C. Berkeley. He brings a wealth of real estate experience to Premium Properties including over 15 years in property management, sales brokerage and construction management. He prides himself on delivering personalized 5-star service to all his clients with the distinguishing intangibles of personal communication and superior service.
Since becoming a real estate broker, he has prided himself on his ability to develop practical solutions to everyday and complex problems. He has extensive knowledge of property management issues, property leasing and many years of experience with building and construction. Craig previously worked for Alameda County Housing Department as a construction manager in the Capital Improvements and Maintenance Division. He has also worked as an economist evaluating government regulations and urban transportation policy analyst. He holds a Bachelors of Science from Berkeley in economics, a Master’s degree in Urban Planning from UCLA, and a Real Estate Broker's License.
As a Realtor, Craig provides his clients with an unmatched level of service offering premium sales and marketing services to handle all aspects of real estate sales including single family homes, commercial and investment properties. He has been very successful in helping his clients gain maximum exposure for their property to achieve the highest price in the shortest time.
Additionally, one of his primary interests is in income producing properties, identification of them using a multi-tiered analysis formula which analyzes numerous variables to determine the profitability of properties and the development of undervalued situations and opportunities to add value.
Annette Reese, Bookkeeper & Property Manager
reese@premiumpd.com
Annette, originally from Southern California moved to the Bay Area to get her undergraduate degree at UC Berkeley. Prior to joining Premium Properties, she spent 5 years working at Rental Solutions, Sam’s former business, providing administrative support and leasing services. In 2003, Annette decided to join her former employer and help build Premium Properties. During her 5 years, she has taken on many functional roles with the firm, including bookkeeper, leasing agent and maintenance coordinator. Her primary role now is full-time bookkeeper and office manager. Her wealth of experience in the industry allows her to contribute to making the properties perform at the highest level possible.
Fredric Harper-Cotton, Leasing Agent
fredric@premiumpd.com
Fredric, born and raised in Berkeley, CA, had worked in advertising for
4 years before joining Premium Properties in early 2005 as a Leasing Agent.
He gained great experience immediately by conducting the initial lease up of North Berkeley's Hillside Village development (65 units). The following year, he spearheaded the leasing for downtown Berkeley's Stadium Plaza (74 units). He has gained great knowledge of the local rental market and aides owners in achieving the maximum rents possible. His goal is to provide insight, top-of-the-line service and to be a continued resource to his clients.
Fredric is a graduate of San Francisco State University with a B.S. in marketing, with an advertising concentration.
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